Carlsberg partner press release

Helsingborg August 4th -2026

Storm Lucky Larsen Masters is proud to announce a new partnership for the 2026 SLLM. We are very happy to present our new event partner, Carlsberg Sverige, with their brand Carlsberg Alcohol Free!

Finding partners that are as invested as us in the sport of bowling is key to keep evolving the event.

Tournament Director Daniel Rönnbäck:

”Non-bowling partners like Carlsberg are very important for the event. For us it is encouraging to see a growing interest in our sport outside of our own industry. With strong partners both our own brand and the tournament can grow each year.”

Alfred Wallin, Account Manager OnTrade, Carlsberg Sverige:

“We are delighted to begin our partnership with Olympia Bowling and to become part of the Storm Lucky Larsen tournament. We look forward to contributing to an outstanding overall experience for all visitors by offering a wide selection of beverages, with quality and responsibility at the core of everything we do.”

For information or question about the event or partnership enquires please email daniel@luckylarsen.se

For information or questions about Carlsberg Sverige please visit https://www.carlsbergsverige.se/